Privacy policy
Last updated: 7 September 2026
This Privacy Policy describes how Asturia Wear (“we”, “us”, “our” or the “Store”) collects, uses, holds and discloses personal information when you visit asturiawear.co.uk, make a purchase, communicate with us, or otherwise use our website, products and services (collectively, the “Services”).
Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and Services to you.
We respect the privacy of our customers, including customers located in the United Kingdom. Where applicable to our activities, we handle personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy and data protection requirements.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood how we handle personal information as described below.
1. Who We Are
The online store Asturia Wear is operated by:
Legal business name: HW PAY LTD
Company number: SC858098
Website: asturiawear.co.uk
Business address: 121 Giles Street, Suite 1A, Edinburgh, Scotland, EH6 6BZ, United Kingdom
Email: support@asturiawear.co.uk
Telephone: +55 31 99892-0061
2. Personal Information We Collect
The types of personal information we collect depend on how you interact with our Services. We may collect:
Contact Information
- Full name
- Email address
- Telephone number
- Billing address
- Shipping address
Order and Transaction Information
- Products purchased or viewed
- Products added to your cart
- Order history
- Returns, refunds and exchanges
- Payment status and transaction details
- Shipping and delivery information
Payment Information
When you make a purchase, payment information may be processed by Shopify and/or our authorised payment service providers. This may include payment method, billing information, transaction identifiers, payment confirmations and information necessary to detect or prevent fraudulent transactions.
Account Information
- Username or login credentials
- Account preferences
- Saved addresses
- Order history
- Wishlist information, where available
Device and Technical Information
- IP address
- Browser and device type
- Operating system
- Network information
- Cookie identifiers
- Website activity and pages viewed
- Date and time of access
- Referral information
Communications
We may collect information you provide when you contact customer support, send us an email, submit a contact form, request information, make a complaint or communicate with us regarding an order.
3. How We Collect Personal Information
- Directly from you
- When you place an order or create an account
- When you contact us
- Automatically through cookies and similar technologies
- Through Shopify
- Through payment processors
- Through shipping and fulfilment providers
- Through analytics and advertising providers
- Through other service providers acting on our behalf
- From third parties where permitted by applicable law
4. Why We Collect and Use Personal Information
Processing and Fulfilling Orders
We use personal information to process purchases, confirm payments, prepare orders, arrange shipping, provide tracking information, facilitate delivery and process returns, exchanges or refunds.
Customer Service
We use personal information to respond to enquiries, resolve order issues, provide customer assistance, handle complaints and communicate important information regarding purchases.
Improving Our Services
We may use information to understand how customers use our website, improve website functionality, improve products and services, personalise the shopping experience and analyse website performance.
Security and Fraud Prevention
We may process personal information to verify transactions, protect customer accounts, detect fraudulent activity, prevent misuse of our Services and protect our website, customers and business.
Legal and Regulatory Requirements
We may use or disclose information where necessary to comply with applicable laws, respond to valid legal requests, respond to government or regulatory authorities, establish or defend legal claims, or enforce our Terms of Service and other policies.
5. Marketing and Advertising
Where permitted by applicable law, we may use personal information to communicate with you about products, promotions or offers that may be relevant to you. Marketing communications may include email, SMS, online advertising or personalised advertising.
Where required, marketing communications will provide a clear method for opting out or unsubscribing. After unsubscribing from marketing communications, you may still receive non-promotional communications relating to orders, your account or customer service requests.
6. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags and similar technologies to operate and improve our website, remember preferences, maintain shopping carts, understand website usage, measure performance, prevent fraud and support relevant advertising and analytics.
You may be able to manage cookies through your browser settings or through cookie controls made available on our website. Disabling certain cookies may affect the functionality of some parts of the Services.
7. How We Disclose Personal Information
We may disclose personal information where reasonably necessary to operate our business and provide our Services.
Recipients may include:
- Shopify and its service providers
- Payment processors, banks, financial institutions and fraud prevention providers
- Shipping, warehouse, logistics and fulfilment providers
- Technology, cloud storage, customer support, analytics, marketing and advertising providers
- Legal or regulatory authorities where required or authorised by law
- Parties involved in a merger, acquisition, restructuring, financing or similar business transaction, subject to applicable law
8. Shopify and Your Information
Our ecommerce Services are provided using Shopify. Information you submit through our Store may therefore be processed by Shopify and its service providers in order to provide and improve ecommerce functionality, payments, security, analytics and related services.
Shopify may process information in countries other than the country in which you live. Shopify’s handling of personal information is also subject to its own privacy documentation and official privacy resources.
9. Overseas Disclosure and Processing
Because we operate an online business and use international technology, payment, logistics and ecommerce service providers, personal information may be processed or disclosed outside the United Kingdom.
Where required by applicable data protection law, appropriate safeguards will be used in relation to international transfers of personal information.
Privacy and data protection laws in other countries may differ from those in the United Kingdom.
10. Security of Personal Information
We take reasonable administrative, technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, unauthorised disclosure, alteration or destruction.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by applicable law.
Retention periods may depend on account status, order fulfilment, tax and accounting requirements, fraud prevention, legal obligations, dispute resolution and enforcement of agreements.
When personal information is no longer reasonably required, we may delete, destroy or anonymise it where appropriate and subject to applicable legal requirements.
12. Access and Correction
Subject to applicable law, you may request access to personal information that we hold about you and request that inaccurate, out-of-date or incomplete personal information be corrected.
To make an access or correction request, contact support@asturiawear.co.uk. We may need to verify your identity before processing your request.
13. Your Privacy Choices
Depending on applicable law and your circumstances, you may be able to request access or correction, request deletion or restriction of processing where applicable, object to certain processing, opt out of direct marketing, withdraw certain consents where applicable, ask questions about how your information is handled, or make a privacy complaint.
14. Privacy Complaints – United Kingdom
If you believe that we have mishandled your personal information or breached an applicable privacy requirement, please contact us first at support@asturiawear.co.uk.
Please provide sufficient information for us to understand and investigate your concern.
We will consider your complaint and aim to respond within a reasonable period.
If applicable UK data protection law applies to our handling of your personal information and you are not satisfied with our response, you may be entitled to lodge a complaint with the Information Commissioner’s Office (ICO).
15. Children’s Privacy
Our Services are intended for general consumers and are not specifically directed at children.
We do not knowingly collect personal information from children where doing so would be prohibited by applicable law.
If you are a parent or guardian and believe that a child has provided personal information to us improperly, please contact support@asturiawear.co.uk.
16. Third-Party Websites
Our website may contain links to websites, applications or services operated by third parties.
We are not responsible for the privacy, security, accuracy or content of websites that we do not own or control. We encourage you to review the privacy policies of third-party services before providing personal information to them.
17. Data Breaches
We maintain processes intended to identify and respond to security incidents involving personal information.
Where required by applicable United Kingdom data protection law, we will assess relevant personal data breaches and provide notifications to affected individuals and relevant authorities as required by law.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, service providers or applicable legal and regulatory requirements.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.
19. Contact Us
If you have questions about this Privacy Policy, our handling of personal information, or wish to make a privacy request or complaint, please contact us:
Store: Asturia Wear
Website: asturiawear.co.uk
Email: support@asturiawear.co.uk
Telephone: +55 31 99892-0061
Business operator: HW PAY LTD
Company number: SC858098
Business address: 121 Giles Street, Suite 1A, Edinburgh, Scotland, EH6 6BZ, United Kingdom
For United Kingdom privacy information, individuals may also refer to the Information Commissioner’s Office (ICO).